Our goal is to build a new visual identity that repositions "Mountain Inn as Killington's best activity and sports focussed hotel."

We dove into all sorts of styles—realistic illustrations, bold graphics, and quirky one-line designs. After a lot of doodling and brainstorming, the one-line detailed look won us over. It was cool, simple, and super flexible! Plus, it worked great for printing. This style let us show off the brand’s essence while keeping things chic and luxe. A perfect blend of creativity and practicality!