simrasa
Branding
Packaging design
Simrasa is a premium hair care brand known for its high-quality, natural products. The goal was to create a branding identity that captures the essence of luxury and purity while staying aligned with the brand’s clean and elegant aesthetic. The design needed to reflect the brand’s focus on premium hair care and be adaptable across various platforms, ensuring consistency and versatility.
moodboard
We dove into all sorts of styles—realistic illustrations, bold graphics, and quirky one-line designs. After a lot of doodling and brainstorming, the one-line detailed look won us over. It was cool, simple, and super flexible! Plus, it worked great for printing. This style let us show off the brand’s essence while keeping things chic and luxe. A perfect blend of creativity and practicality!
We crafted sleek, line-drawn elements that were easy to mix and match.
packaging design
The real magic?
We flipped the colors to show when to use each product—day vs. night, made simple and stylish.
The end result struck the perfect balance between elegance and practicality, creating a brand presence that feels both luxe and totally functional. A win-win!
